The Dark Side of Memes: Addressing Misinformation and Online Manipulation"

 Memes offer more than just amusement. It's time to face reality!

It's important to acknowledge the dark cloud lurking below meme culture's bright surface. Memes aren’t always funny; occasionally they spread false information that leads to internet manipulation.

 


In this digital world, memes that seem to be joyful and entertaining on the surface shape views and narratives. Put differently, visual content contributes to the collective unconscious. Therefore, we have to acknowledge that beneath the sea of memes meant for amusement and profit, there is a dark, silent undercurrent (Pramanick et al., 2021).

Pictures have a lot of weight, but the relationship between visual culture and society is delicate. Here, false information is extremely powerful since it shapes people's perceptions. Consequently, the examination of memes demonstrates that it is more than just a pastime because it allows us to see the web's integration of many visual communication channels.

 

References

Pramanick, S., Dimitrov, D., Mukherjee, R., Sharma, S., Akhtar, M. S., Nakov, P., & Chakraborty, T. (2021). Detecting harmful memes and their targets. arXiv preprint arXiv:2110.00413.

Photo Credits

https://utahstatemagazine.usu.edu/scitech/the-dark-side-of-memes/

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